互联网保险好人险问世:此前跌停险贴条险被叫停
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As a [[WP:What Wikipedia is not#Wikipedia is not a newspaper|matter of policy]], Wikipedia is not written in [[news style]] (in any sense other than some use of the [[#Inverted pyramid|inverted pyramid]], above), including tone. The encyclopedic and journalistic intent and audience are different. Especially avoid [[Wikipedia:Neutral point of view|bombastic wording]], attempts at humor or cleverness, reliance on [[WP:Identifying reliable sources|primary sources]], [[Wikipedia:No original research|editorializing]], [[WP:Recentism|recentism]], [[pull quotes]], [[journalese]], and [[headlinese]].
Similarly, avoid news style's close sibling, [[persuasive writing]], which has many of those faults and more of its own, most often various kinds of [[appeals to emotion]] and related [[List of fallacies|fallacies]]. This style is used in press releases, advertising,
{| class="wikitable"
|+Comparison
!News style
!Encyclopedic style
|-
|At a press conference on Monday evening, Sue Speaker, the spokesperson for the agency, announced that the investigation would officially be closed the next day.
|The investigation was closed.
|}
==== Colloquial, emphatic or poetic language<span id="WPCOLLOQUIAL"></span><span id="WPCONVERSATIONAL"></span><span id="WPEMPHATIC"></span><span id="WPFORMAL"></span><span id="WPINFORMAL"></span><span id="WPPOETIC"></span> ====
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